Friday, November 15, 2013

Dream Big


We all have big dreams as a kid. The dreams in becoming anything we would want in the world. Whether it was wanting to become president, a doctor, or even an astronaut; there was something we dreamed to become. The only thing is that as a kid we really didn’t know how to accomplish our dreams and turn them into reality. After a few years of school, we began to realize that there was a way to make our dreams come true. Education is what we need to make our dreams come true. More specifically though, college is necessary in making our dreams come true to be those doctors and astronauts.

As kids, we were always pushed to go to college and fulfill our dreams, but there is other things that try and push us toward those goals. Commercials. Commercials are a huge part of the media nowadays. You can’t go more than 10 minutes without a commercial break. Commercials do an effective job of catching our attention and try to either get us to believe something or buy their product.

Syracuse University specifically has a commercial advertising their University. They took an interesting approach in catching the audience’s attention. The University showed kids that were introducing themselves with what they wanted to become when they were older. Not only does it show what they want to be, but the commercial shows people that specifically attended their University and turned their dreams into reality. For example, one of the girl says, “ I dream I could touch the sky” and then with subtitle letters it shows “Astronaut – Eileen Collins ‘78”. The University uses this approach because it gives their school specific credibility of real people that made their dreams come true due to their college. This approach is effective because it gives the audience a positive example of people that made their dreams come true which will make them want to follow in the same footsteps and realize that they should attend college as well.

The commercial by Syracuse University also ends their commercial with bold text stating, “DREAM BIG – We’ll help with the rest” They do this because they want to reinforce to the audience that they should dream big and do what you have always wanted to do, and once you have done that, the school will be there to help with the rest. 



Commercials can do an effective job of getting their point across while also catching the audience’s attention. In this case the commercial is meant to have the audience dream big and attend their University to obtain that dream.

I personally believe that dreaming big is important. Set your goals high and do what you have to do to reach them. In this case, to turn the dream of a career into reality, the answer is going to college. Everything will pay off in the end when we are all living the lives we have always dreamed of.

Take your dreams and turn them into reality.

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