People nowadays tend to have action-packed days where they seem to always be on the go! This means that meals aren't always eaten at home as often as they may have been at one point in time. Fast food restaurants and cafeterias exist for a reason, so that one is able to enjoy food on the go. Even when you have a busy day, you still have to make time for a snack or meal break right? Lunch breaks up long school days or break up long days at work. Dinner out with the family can complete a festive weekend, and stopping at Starbucks for the slightest bit of relaxation and caffeine is essential to some people's days. The setting, colors used, and facial expressions of the lady in this commercial are all important to the feeling that a viewer gets from watching it. It starts out showing a lady trying to hide her insulin and syringes at a public restaurant, and it shows her drawing her insulin out of an insulin vile in a public bathroom. This is obviously how she lived her life before she got the Insulin Flex Pen. The lady in the commercial had very stressed, worried, and concentrated expressions on her face, which shows that doing shots are not fun. Since the majority of the people that are going to watch the commercial are not diabetic, these expressions show the feelings of anguish that go along with insulin injections for those who are not aware. The expressions are easy for the diabetics watching the commercial to relate to.
After life with taking shots is shown, the actress in the commercial goes to see a doctor and is shown the Insulin Flex Pen. The lady's facial expressions are immediately a lot more positive, determined, and happy. She smiles a lot more after starting on the Flex Pen.
The settings help send the message to the viewer of the commercial that the Flex Pen is very portable and easy to use and conceal while out in public, compared to shots. The actress is shown leaving the house with her Flex Pen in her purse, showing that she takes it with her on the go and that it is very useful no matter where she is. It shows her picking up her daughter from karate, going out to dinner, and enjoying the foods that she loves, all with the Flex Pen right at her side. It enforces the fact that the Flex Pen is very important to her life, since she's a busy woman who needs insulin, and wants it to be as accessible and simple as possible.
The woman is always with her family, or around other people. This makes the commercial relateable to anyone who is part of a family, which is everyone.
The fact that the commercial shows her eating after she got the Flex Pen shows that people are able to enjoy more of the foods that they love, more often, since taking insulin is easier and simpler with it. Also, during the part of the commercial where the woman is at the doctor, the Flex Pen's easy to use features are shown. The simplicity and ease of use are definitely some of the main features of this item.
Throughout the entire video, the use of the color white is very noticeable. White is a pure and simple color. I think the point of using the color so much is to show that there's not much more to the Flex Pen than what is shown. It is basic and it is exactly what it is perceived as, with no strings attached. It is just easy to use and convenient.
When it comes to the rhetoric that is used, very professional language is used. At first, somewhat technical terms like "insulin" and "viles," which some people might not understand. I think these words are used so that attention is drawn from those who understand the terms (diabetics) and so that it is also drawn from those who don't know what the terms mean (everyone else).
The video is very personal; the woman says "me" a lot in the commercial, especially towards the beginning. I think the goal of that is to get the viewers of the video to relate to the woman. People tend to relate to personal stories better than someone who is a paid actor that has no connection to the commercial at all, and who is just talking about the product generally. The audience also feels pathos while watching the commercial, because they are sympathizing with the woman and are feeling her pain and truly trying to relate to her story. The commercial is a good mix of personal and professional because of the technical terms that are used while talking about the medication and it's use, but it's also personal because people can relate to the woman in the video, whether they are diabetic or whether they simply are trying to relate to her daily life.
A lot of eating is done on the run, which makes life for diabetics difficult because they also have to take their insulin at public places. This is why there is an insulin Flex Pen that has been created by Novolog Nordisk, which is a company that makes insulin. The commercial for the Flex Pen successfully uses rhetoric and visual aspects to get the point across to the viewers of the commercial that it is flexible, portable, easy to conceal, simple to use, and will make the user happier in the long run than if they were to continue taking traditional insulin shots. The visual aspects that are most influential in getting these points across are the colors that are used, the settings of the commercial, and the expressions on the face of the main actress. Rhetorically, professional terminology is used, yet between the use of the word "me" and the visual aspects of the woman being pictured with her family, the commercial is personal and easy to relate to for any viewer.
Image of Restaurant: http://www.dailyhiit.com/hiit-blog/hiit-diet/dining-heres-stay-track/
Youtube video: http://www.youtube.com/watch?v=Vl2LTctkNB0
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