Too Feminine to use a Pen?

As a female, I hate it when I pick up a pen and it’s just too manly for me. It’s so heavy and the blue hurts my eyes. Is that a callous on my finger? Why isn't there glitter or cotton candy scent oozing from the ink? Luckily for me and millions of women everywhere, Bic created a line of pens “for her” so I we no longer have to struggle trying to find a pen that are delicate hands can manage.

In the commercial, there’s a blonde girl with curled hair wearing purple and pink who asks for a pen and a group of boys flock to her with their manly black and blue pens to save her, but she turns them down. The giant Bic mascot man appears and hands her a pink pen. She gasps and joyfully says, “Thanks!” while the announcer says the pen has “fabulous style.” Then she kisses the Bic man on the cheek and he swoons.

The product itself is ridiculous. Why do I need a whole subcategory of pens because of my gender? I don’t care what color the plastic covering around a tube of ink is; I just want to be able to doodle in my notebook and write down reminders. There are five things wrong with the whole commercial that I picked up on.

1. The “Typical” Girl – Long blonde hair, pink floral shirt, and always needing something. Boys always jump at the chance to help the pretty blonde girl.
2. Pink, Pink, Pink – Pink shirt, pink backpack, pink pen. Apparently all girls really fucking love pink. I guess I’m not a girl because my favorite color is blue…
3. Ahhh, a Romantic Kiss! - When you help the damsel in distress you’re obviously required to get a kiss right? I know I always kiss the boy who lets me borrow a pretty pen. He’s my lord and savior now, duh.
4. “Fabulous Style” – Girls have to look good, we get it. We went to seem feminine so we curl our hair, wear stereotypical colors… write with fabulous pens? One of these things does not belong.
5. No Men Allowed – These pens are only “for her” so men can’t use them. Sorry boys. You’ll crush the fragile pink covering made out of fairy tears and butterfly wings with your massive bear hands.

A company tries to sell a brand of PENS specifically made for women and yet you still ask why we need feminism? We need it because we’re not seen as equal. We can’t even write with the same utensil as men and quite frankly, I think it is complete bullshit. Ellen DeGeneres agrees, as should you.